Carlos Salazar
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Fuel with Fyffes

{ art direction, design, advertising}

During a marathon, the human body is put to the ultimate test. With the mind as the most powerful muscle in the body, what fuels us from the inside makes the seemingly impossible possible. #FuelWithFyffes is a campaign that taps into the mental and emotional drive behind marathon training and performance & invites runners to share their stories (why they run) with the question, “What fuels you?”

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